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What is All In all about?

Jack Craven
January 8, 2016

All In is a state of mind, a level of commitment, and a way of being.

I named my company All In because it describes the relationship I have with my clients:

I am all in when it comes to my clients: I am 100% committed to their growth and thriving. I work with clients who are willing to go all in. They need to be 100% dedicated to their own growth and process if my support is to provide value.

A few months later, I was reading Brene Brown's wonderful book about the courage to be vulnerable.  She writes,

"Vulnerability is not knowing victory or defeat, it's understanding the necessity of both; it's engaging. It's being all in...We must dare to show up and let ourselves be seen. This is vulnerability. This is Daring Greatly."

I invite you to ask yourself where in your life are you not daring greatly? What one change can you make today to demonstrate your commitment to being all in?

To living all in, Jack

Jack Craven
Jack Craven is an executive coach to business leaders, and the teams and companies they lead.

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